"If the gun control extremists want to understand why they can’t get any traction, they need to look no further than the fact that they even need to throw money at people to have a voice at all."
Sebastian is absolutely right here. You know your cause has virtually no grassroots support when you're reduced to having to pay small time bloggers just so you'll have someone to parrot your message.
In contrast, take a look at the Gun Blog Blacklist. There must be hundreds of pro-gun voices listed, and not a single one of those bloggers gets paid to write posts by the NRA, SAF, GAO, JPFO or other gun-rights organization. We do this for free. Our opponents have to engage in paid advocacy. I do this to entertain me, not because someone handed me $100 and said "here, write this post."